Just like the Quality Score in Google Ads, Total value is a way for Facebook to rank ads in an auction. The formula of Total value is given as [Advertiser Bid] x [Estimated Action Rates] + [User Value]
Total Value = [Advertiser Bid] x [Estimated Action Rates] + [User Value]
I will explain in detail what each factor means. But first, let’s understand what is an auction and how Facebook uses Total value.
Continue reading What is Total Value (Quality Score) in Facebook Ads?
You are all excited about your new Google shopping campaign. You did hard work and finally set up your first shopping campaign. And after a week or 2 weeks or a month, when you analyze the performance, you notice that it hardly had any clicks or even impressions.
If this is the case or even if you are getting clicks but ROAS is not as good as you expected it to be, then you are at the right place. In this article, I will give you the tips and tricks on how you can rank shopping campaigns for your target keyword.
Continue reading How to rank products in google Shopping Campaign or Product Level Ads (PLA)