Just like the Quality Score in Google Ads, Total value is a way for Facebook to rank ads in an auction. The formula of Total value is given as [Advertiser Bid] x [Estimated Action Rates] + [User Value]
Total Value = [Advertiser Bid] x [Estimated Action Rates] + [User Value]
I will explain in detail what each factor means. But first, let’s understand what is an auction and how Facebook uses Total value.
Continue reading What is Total Value (Quality Score) in Facebook Ads?
After struggling for four hours, installing a couple of plugins and watching 10+ different youtube videos, I finally set up the contact form on my website for FREE.
As I was going through all these steps, I realize there has to be a simpler way and hence I decided to write this blog.
Continue reading A Complete Guide to Setup Contact Form and SMTP on WordPress for FREE
Most of the blogs and tutorials online only mentioned steps of installing a contact form plugin and integrate it to a page. But I had some issue with the SMTP server which means I had to do much more than just installing one plugin. If you don’t have any issue with the SMTP server of your hosting company, then it’s just 10-minute job for setting up a contact form. But if you installed a plugin (any plugin) and it didn’t work the first time, then most probably it’s an issue with the SMTP server and you will have to use some service to fix SMTP. If you don’t know what SMTP is, don’t worry just keep reading.
I am explaining step by step process to set up your contact form. I am using two scenarios for this.
Method 1: Install a ‘Contact Form 7‘ Plugin
This method is good if your SMTP is working if this method doesn’t work then use method 2.
Method 2: Use a 3rd party service for the email server and then setup contact form.
You are all excited about your new Google shopping campaign. You did hard work and finally set up your first shopping campaign. And after a week or 2 weeks or a month, when you analyze the performance, you notice that it hardly had any clicks or even impressions.
If this is the case or even if you are getting clicks but ROAS is not as good as you expected it to be, then you are at the right place. In this article, I will give you the tips and tricks on how you can rank shopping campaigns for your target keyword.
Continue reading How to rank products in google Shopping Campaign or Product Level Ads (PLA)
Digital Marketing Course Review
If you are interested in Digital Marketing and have done some research on the topic, You might have seen Simplilearn’s ads saying: “Earn 16+ LPA, Join Simplilearn Digital Marketing Course.”
I first came across the Company, when I heard about Simplilearn acquiring Market Motive”
I have been a big fan of Avinash Kaushik. His ideas, concept and overall approach towards web marketing has always inspired me.
Continue reading Simplilearn’s DMCA (Digital Marketing Certified Associates) Course Review
Basics of Digital Marketing For Indian Startups
“Remember: Every time you use Flash on a website, a puppy dies!” Avinash Kaushik
One of the Sutras of digital marketing and Yes, It’s true.
“Some Research shows that If Amazon’s website load-time increase by a second, Amazon can lose $1.6 Billion in revenue.”
Yes, It’s Billion with the B.
I think, now I have your attention.
Digital marketing consists of simple and very basic concept generated from the behavior of users like you and me.
I see many Indian startups trying to create an online presence but they forget about these basic concepts. Very few people bother to take SEO (Search Engine Optimization) into consideration while building a website. Or read about digital marketing or hire a freelancer/consultant.
Though it might not seem like a big problem initially, but every day you are losing as compared to your competitors who are implementing those strategies.
Continue reading A Beginner’s Guide To Digital Marketing For Indian Startups